Summary of "Love has No Color" Campaign which raised awareness for adopting dark-coated animals
Following two intense weeks of activity, the “Love has No Color” internet campaign, promoting adoption of dark-coated dogs and cats, has come to an end.
During the Campaign, carried out through the Society’s Facebook page, we raised members’ awareness to the fact that dark animals have more difficulty in finding adoptive homes than their light-haired friends. We asked for their assistance in raising awareness of this issue and submitting suggestions for slogans that would help us persuade the public to adopt dark-haired animals.
We are delighted to say that during the Campaign many dark-coated animals found new homes, tens of users suggested slogans and thousands contributed statuses that were published on the topic.
The winning slogans that came in the first three places and for which prizes of Dr. Bruner Organic Soaps were awarded, are: “Black is the New Black” sent in by Noa Omer, “Black with a Pure Heart” sent in by Bar Magen and “Stop Believing in Superstitions and Find a Wonderful Friend”, sent in by Or Bargil.
We wish to thank all those who participated in the effort to pass on the important message, contributed statuses and took part in the competition.
Main photo: George, a mixed-breed, four-month-old dog, was abandoned on the street along with his brother. To our delight, both brothers found homes.